Top 5 Digital Marketing Trends You Can’t Ignore in 2019

We all know the power of Digital Marketing Trends. A well laid marketing plan and a proper advertising strategy can help you reach out to your target group and boost your business.

Now there are many tricks to successfully promote your offers, products or services to the mass market. But as time advanced, the ideas and methods to reach out the public should also develop. It is therefore essential for you to keep yourself updated about the current trends in the market. Of course you can use your creativity to implement it differently from others.

In this article I am going to take you through the 5 top digital marketing trends that you should certainly incorporate in your marketing strategy in 2019.

  1. Artificial Intelligence

Digital marketing trande

With the advancing time all the simple work that consume man hours will be replaced with artificial intelligence. Artificial Intelligence, commonly known as AI is the perfect tool

analyze consumer and user behavior from social media platforms. Stats say that 93% of the world population is on social media and that population is ever growing.

Social media platforms such as Facebook, Twitter Instagram are a hit among the new generation and the database that is generated is humongous.

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Implementing artificial intelligence to scourge through this database will give you ample information based on which you can curate the experience and services that the replicate the choice patter of your user. If you are in the e-commerce industry then artificial intelligence is a boon for you and you should start making the most of it. The e-commerce generation loves it if the content is personalized.

The reason behind it is that with the internet taking over our live, physical interaction with most of the daily elements of life have reduced drastically. Thus when a service or product is personalised to match the taste of the user, it creates a lasting impact and can turn a first time user into a loyal customer.

Video Marketing/Live Streaming

This is yet another fantastic way to attract more visitors to your Web Design brisbane. With more and more websites development tool using videos as part of their content strategy, the concept is slowly taking the internet by storm.

This of course has its own reasons. Not only such content keeps your visitors engaged, but it also saves a lot of their time, because instead of reading through  piece they can now just sit back and enjoy it through a video.

Besides it also lets you connect better with your clients. This helps you gain trust and loyalty from them which in return helps you generate real customers.

The best thing about video content is that you have the benefit of using words, actions, music etc all at once. And each can be worked upon to make your content more convincing. So unlike a written piece of content where words are your only medium of conveying a message, with videos its is easier to convey your message.


Chatbots have gained popularity in recent times. And why shouldn’t it? With the world advancing towards a new era where everyone is busy all the time, people wants quick answers to their questions.

Chatbots does just that to help people fix their problems. To help you understand better, let me give you an example.

Suppose you purchase a product from a company. Now you have a problem handling it and you want to contact the customer service. To your disappointment, first it takes them hours to respond to your call. And when they does, you are constantly put on hold because the representative wants to consult a senior to offer you with a solution.

That clearly, is frustrating. Especially when you already have so many things to take care of. It would have been a much better experience if your problem was handled by a chatbot. Because they are designed to be smart enough to converse with humans and offer them solutions instantly. Unlike a human, they do not need to flip through question logs to find a solution. This makes things easier, quicker and simpler for both the company as well as the customer.

Influencer Marketing

As we all know, influencer marketing is a way of promoting your business or brand through an influencer. Basically you choose an influencer in your business genre who you think has considerable say in the market. Then get in touch with them and ask them to promote your business. In return you are supposed to pay them a compensation.

For example, if you are opening a gym, promoting your gym through a popular sports person can make a huge impact on your business. This is because people are already of the notion that being a sports person, he/she already knows what is good for your body and how to keep yourself fit. So even a small sponsored post on their social media profile can do wonders to your business.

Content Personalization

The internet is flooded with content for all kinds of queries. But people are constantly looking for genuine content that convinces them of their authenticity. Creating such content can thus help you gain more visitors. One way to do that is to create personalised content.

People love hearing about personal experiences and  if you have a story, why not tell them? Make it detailed and engaging and tell them about your success and failure. In that way, you can inspire people and they would also want to come back to read more of your experiences.


The digital world  is slowly taking over and people are now seen spending much more time on the internet than they earlier used to. The internet too is loaded with content of all types. But not all of them are capable of converting their leads to clients, unless it is something significantly unique.

And as the digital marketing trends keep changing, the only way to keep up the game is to be updated with the current trend. The above points are a few ways to keep yourself at the top of the game.

Crucial Tools for Web Development you ever need in 2018 !

Working of site includes utilizing an extensive variety of apparatuses which help in finishing the whole procedure proficiently. Also, however the selection of apparatuses contrasts for each Tools for Web Development, there are some exceptionally critical instruments which are normally utilized as a part of current web designers.

Here are few instruments which will make your errand of web advancement less demanding whether you are chipping away at Project Management, Version Control, IDE, Frameworks or just on General Applications. The rundown without a doubt isn’t a comprehensive one, however these apparatuses clearly assume an imperative part in making your assignment less demanding.

Tools for Web Development

Venture Management

These devices enable you to sort out and monitor each undertaking associated with the improvement procedure by giving you reports and settling bugs.


A standout amongst the most prevalent devices, Basecamp encourages you arrange the mayhem in your venture by offering plan for the day, development administration, document sharing, time following, and informing framework among numerous different highlights. Regardless of whether you are a specialist, proprietor of a little/moderate size or multinational organization, Base camp is a standout among st other go-to the task administration devices. Its most prominent favorable position is its straightforwardness and similarity with most online stages.

Fluid Planner

Viewed as a standout among st the most dependable venture administration arrangements, this apparatus causes you in arranging and executing your tasks in a superior way by giving you information driven, human engaged, prescient and practical continuous bits of knowledge.

Content tools

Tools for Web Development

Coding is the most imperative piece of web advancement. In this way it is just intelligent that you utilize apparatuses which make the undertaking less demanding and a good time for you. Here are some content tools which you can utilize while coding.


It is a lightweight, very great current open source content tool which comprehends website architecture. Written in HTML, CSS and JavaScript Brackets many Tools for Web Development mixes visual devices into the proofreader with the goal that the web designers get what they are searching for.

Wonderful Text

A complex word processor for code, exposition and increase, Sublime Text has a portion of the best additional items for dialect particular employment and also some astounding modules. A cross stage instrument it utilizes a custom UI toolbox which is enhanced for speed and magnificence.


Some exceptionally valuable instruments for structures are:


It is a cutting edge front-end/UI improvement system which has a 12-lattice responsive format and is stuffed all that you should manufacture a responsive sites and applications.


It is a spotless and basic responsive device for HTML5 sites and applications. Aside from a responsive design network it has PSD layouts and gadget particular CSS style properties.

General Applications

The devices which fall in this classification fundamentally help you in arranging things in a superior way and consequently helps in enhancing your efficiency. Here are a portion of the vital instruments.


This device furnishes you with space where you can gather data, compose with no diversion, transfer and match up data from any gadget anyplace. You can utilize it to timetable, bookmark or rundown your errands or as a little database for your scraps.

Google Drive

Tools for Web Development

Once more, outstanding amongst other instruments it encourages you gain admittance to every one of your records anyplace with its safe distributed storage and furthermore gives reinforcement to your photographs, recordings, documents and so on. It additionally makes correspondence less demanding for you by enabling your partners to remark on reports.

As said before, this without a doubt isn’t the most legitimate rundown, yet it has the best instruments in the individual territories. Make utilization of them in web improvement activities and perceive how things get less complex and less demanding.

Why are Web Designers required for the Digital Signage Industry?

Digital signage is the display you see in coffee shops, restaurants, hotels, hospitals, banks and more.

It provides the viewers with information and helps in generating sales. It has been around for over 2 decades now, and has undergone a lot many changes over time.

Earlier, the use of digital signage was limited to only large businesses who could afford its high installation costs and could manage to create content for it and update it regularly.

The software platforms required were proprietary, which required large amounts of time and resources to be set up, which smaller companies could not afford. But, since the past few years, there are many medium sized and even small businesses making use of digital signage because the costs are low and it has become easy to use and access.

There are over 500 companies today with platforms to create, manage and publish content. But, there is a lot to work upon the content involved. Also, incredibly cluttered designs and lots of text and information crammed onto a single screen is impossible to digest.

Web Designers

All these problems and more need to be worked upon in order to bring a better experience. This is where web designers step in.

Digital signage content is dynamic and needs to be changed based on location, time, season, etc. For this, you can build separate HTML pages, which you can schedule depending on these variables.

The software that send HTML content to display screens include various platforms like open source, paid, free and proprietary. With the number of changes happening in the industry, you need to make sure that you know what is happening and change your offerings accordingly in order to stay relevant.

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If you do not change and stay caught up in the old ways of thinking, you will be left far behind. Many banks, restaurants and retailers have upgraded their designs and learnt how to design clear and effective content.

But, there are still many small businesses and organizations who are still clinging to the over-designed content from early 2000s.

With HTML5, there are numerous possibilities to create beautiful signage content. But, not many people are taking advantage of it. This is why a dire need for web designers has arisen in this industry. The digital signage industry is expected to grow to be a 20 billion dollar one by the year 2020.

More than 22 million active screens are expected to come up across the globe. All these screens will need great content.

We all know that with the expansive use of mobiles today, almost all websites have gone responsive. Designers are designing everything that fits well on small phone screens to large desktop screens. With digital signage gaining popularity, now designers will have to expand to large format displays too.

One great advantage that web designers can have in this industry is its need to be updated regularly, which will help designers in generating recurring revenue. So, this is a great opportunity for you. Wake up designers!